DISNEYIZATION
Disneyization as a complementary notion to McDonaldization. Disneyization is depicted as a process by which the principles of the Disney theme parks dominate more and more sectors of society. It is presented as comprising four aspects: theming, dedifferentiation of consumption, merchandising, and emotional labour. The empirical manifestations of these attributes are outlined. The roots of Disneyization in theories of consumerism and consumer culture are examined and are contrasted with the grounding of McDonaldization in the idea of rationalization.
Due to the current trend, many countries have their own theme park such as Universal Studios, Disneyland and other theme parks. From this we can see that the world is becoming much centralised as countries are following the similar concept and there is a loss of culture as well. The uniqueness of countries is relatively fading off due to the western culture. Countries like Japan, US, Hong Kong, Singapore and other countries are the examples of the Disney culture. Nowadays, the Disney culture is spreading around the world, example a new theme park related to Disney is in the process of building at Dubai and tourists is looking forward for it.
Eventhough the Disney theme park is built all around the world, tourist are still visiting the various countries. Macdonald was a mini fast food restaurant but now it is a multibillion dollar business around the world. Every country we go, Macdonald is always there because it is globalised. Countries like India and China prefer their own cultural cuisines but Macdonald is available at India and China. Based on the research India and China Macdonald is also doing very well. From this we can see that people taste and preference is becoming centralised as well.
DISNEYLAND AT MECCA
Disneyland may be considered the Mecca of the westernized world, a must-see attraction for tourists and locals alike. The Disneyland experience is a total emancipation from reality although its dimensions are what characterize the real capitalist world we live in. Disneyization is “the process by which the principles of the Disney theme parks are coming to dominate more and more sectors of the American society and the rest of the world”. It is a large-scale social process that is made up of a number of analytically separate components A more specific definition is problematic to come up with but nonetheless, like McDonaldization, its different dimensions serve to explain how its processes permeate in many of the modern world’s cultural sectors.
Facts and Figures
In a resort the size and scale of Hong Kong Disneyland Resort, there's a lot that goes on behind the scenes. Here are just a few of the fascinating facts and figures that make up Hong Kong Disneyland:
5,000 Cast Members
Hong Kong Disneyland Resort employs more than 5,000 Cast Members – making us one of Hong Kong's largest employers in the entertainment industry.
Training
Cast Members spend, on average, at least one week of every year in training.
800 tons
Our Guests consume more than 800 tons of rice, chicken and noodles every year – that's equivalent to the weight of two Boeing 747s!
600 species
There are approximately 200 species of trees and 400 shrub species at Hong Kong Disneyland Resort.
Largest projection screen
The movie screen for Mickey's PhilharMagic is the largest seamless projection screen in the world. It is 150 feet long and 28 feet high.
1,000+ fireworks shows
On July 14, 2008, HKDL staged the 1000th performance of the fireworks show, Disney in the Stars. The park has been opened for less than three years.
2,238 crystal lotuses
Decorating the Chinese restaurant at Disneyland Hotel are 2,238 crystal lotuses because the number sounds like the phrase "easily generates wealth" in Cantonese.
888
The main ballroom at Disneyland Hotel at the Hong Kong Disneyland Resort is 888 square meters, because 888 is considered a "wealthy" number.
95,000 headbands
95,000 Minnie Mouse Ear Headbands have been sold since the park opened. In the first week of the 2008 Chinese New Year alone, a record 4000 were sold!
800
The Starliner Diner restaurant in Tomorrowland is the largest restaurant at Hong Kong Disneyland and seats 800 people!
100
Disney on Parade at Hong Kong Disneyland features almost 100 performers and assisting Cast Members.
Murals
The murals in the Plaza Inn restaurant are reproductions of landscapes illustrated and produced by Disney artists for the Disney animated film Mulan.
Locomotives
The Hong Kong Disneyland Railroad has three locomotives: the Walter E. Disney, a tribute to the founder of The Walt Disney Company; the Roy O. Disney, co-founder of The Walt Disney Company and Walt Disney's brother; and the Frank G. Wells, who was The Walt Disney Company's president from 1984 to 1994.
Largest Adventureland
Hong Kong Disneyland's Adventureland is the largest Adventureland of all the Magic Kingdom parks around the world.
Sparkling Castle
Sleeping Beauty Castle at Hong Kong Disneyland features an integrated computerized strobe light system, which creates a sparkling effect that makes the castle look even more magical at night!
Cinderella
The Cinderella Carousel in Fantasyland features paintings that tell the story of Walt Disney's classic film Cinderella.
Fantasy Garden
The Fantasy Garden at Hong Kong Disneyland is modeled after a classic English garden and the Tivoli Garden in Denmark, which was one of Walt Disney's inspirations for the original Disneyland.
Snow White Sings!
The singing voice from the wishing well at Snow White Grotto in Hong Kong Disneyland is that of Adriana Caselotti, the singing voice of Snow White.
Orbitron: Model of the Universe
The large globe at the base of the Orbitron attraction is designed to be a map of the universe, with galaxies and stars represented by embedded fiber optics that glow and change colors at night. It is designed after celestial models from the 15th to 19th centuries to show how planets in the solar system move.
Space Mountain
The structure of Space Mountain is 91 feet and the tallest spire reaches 133 feet high.
UFO
UFO in the "UFO Cool Zone" stands for Undeniably Fun Object.
DISNEY THEME ACCOMMODATION
Sea View and Garden View
Meditate upon a restful green park or the endless ocean in these spacious rooms where signature Disney style and attention to detail are evident in every nook and cranny.
Sea View with Balcony
Gaze out to sea from a balcony vantage point in these well-appointed rooms with Victorian charm and plenty of room for your family of four.
Fantasia Rooms
Choose from 26 large corner or turret rooms with expansive views and luxuriously appointed bathrooms. Ideal for honeymoons or getaways.
Kingdom Club Rooms
Get the royal treatment in these stunning rooms located on the executive floor. Your own personal butler will attend to your every whim.
Kingdom Suites
Feel like royalty in this stunning suite accented with varnished timber paneling, tassels and chintz. An impeccable drawing room and magnificent master bedroom round out this regal suite.DISNEY THEME MERCHANDISE
The merchandise store at Hong Kong Theme park is also has its Disney concept. The Disney Merchandise Store, where you will find many unique Disney Products, Gifts, T-Shirts, Toys and Games, for your favourite Disney Characters such as: Mickey Mouse, Pooh, Tigger, Tinkerbell and more.The Disney Parks online store makes it easy to search shop and purchase authentic theme park merchandise.
DISNEY THEME BUS
There is Disney Themed Bus at Hong Kong will be direct to the Disneyland. The provides a pleasant trip aboard full comfort, air-conditioned vehicles decorated with the colours of Disneyland. The bus will regularly renew its vehicle fleet in order to continually ensure the best possible service. New vehicles, 15 meters long with 75 seats, arrived on our lines.
DISNEY RESTAURANT
This award-winning restaurant offers outstanding cuisine from four major culinary regions of China: Sichuan, Beijing, Shanghai and Guangdong. Specially created Disney Dim Sum is available too. Feast on specially created Disney Dim Sum, like "Chicken Little" Steamed Lotus Seed Puree Bun, Little Green Men Pork and Vegetable Bun and Mickey's Seafood Glutinous Pancake, at Crystal Lotus.
Enchanted Garden Restaurant
Step up to this fabulous international buffet featuring an all-star team of chefs who prepare sumptuous dishes before your eyes. Highlights of every meal are the Disney Characters who delight the entire family with a visit to your table.
DISNEY FAN CLUB
DisneyFanClub.org is a family-friendly website that enables people from all around world to talk about Disney Channel, shows, movies, and pretty much anything else (related to Disney). Disney Fan Club is a Social networking site designed just for Disney fans.
http://park.hongkongdisneyland.com/hkdl/en_US/general/popup?name=CrystalLotusDimSum2009PopUpPage
Ref:http://park.hongkongdisneyland.com/hkdl/html/Christmas/Int/en_US/index.html
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